Office culture: we're in this together; keep it simple, listen, ask questions; distinguish sense from nonsense; make, unmake, then finalize; be smart, be naïve, be curious; fail, then fail again but better; see everything as an experiment; like but don't love; accept changes as inevitable; be conscious, ignore the nonsense; clear explanations, don't mystify; free from post-modern burdens; without theory, without explaining why; strive to embody the values; fitter, happier, more productive; no too comfortable; embrace that nothing is new; embrace limits, yet push them; squint while looking; dull with the right amount of excitement.